In today's ever more globalised world, success in business requires navigating through cultural differences, and a knowledge of how to decode cultures foreign to our own. In this fun and instructive book, international business expert Erin Meyer offers key tactics and strategies to help businesspeople overcome cultural obstacles and obtain success.
The Culture Map
Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures.
Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world's up-and-coming business thinkers. She is the recipient of the 2015 Thinkers50 RADAR Award.